Join Visit Riihimäki in the We Speak Gay partner network

Visit Riihimäki, the tourism organization of Loppi, Riihimäki and Hausjärvi, has been accepted into the We Speak Gay partner network. Partner companies commit to promoting rainbow inclusivity within their own network and customer base. For Visit Riihimäki, striving for the partnership network was a question of values.

We Speak Gay Partner

We Speak Gay Partner is a partnership program for B-to-B companies, in which partner companies commit to promoting rainbow inclusivity in their own network or customer base. We Speak Gay partners agree on communication cooperation, training and information campaigns, and the partner company is allowed to use the We Speak Gay logo in communications.

Visit Riihimäki as a We Speak Gay partner

Visit Riihimäki is part of the We Speak Gay partner network. “Our values ​​include equality, so we felt strongly that this is our thing,” says Pauliina Lindgren from Visit Riihimäki. “The city of Riihimäki has a traditional Pride event, so the partnership was a good continuation of this. We have received training from Hannu Medina and are starting to work on our communications,” Lindgren continues.

Why is rainbow inclusivity and rainbow communication important?

In Finland, nine out of ten rainbow people still feel that they cannot be openly themselves. This is based on a survey by the European Union Agency for Fundamental Rights from 2019. Globally, homosexuality is still a crime in every third country in the world, only less than twenty have legislation respecting the human rights of sexual minorities, and only a fraction of them have legal recognition of transgender people. Rainbow people therefore still live for the most part in fear and hiding, in the closet without full human rights.

We Speak Gay partners and We Speak Gay members are doing valuable work to change this situation through rainbow communication. Rainbow communication is about making sexuality and gender diversity visible through words, images and symbols. It is also about increasing knowledge and awareness and taking social responsibility.

 

More information: www.visitriihimaki.fi

Pauliina Lindgren, Marketing and Communications Manager, Visit Riihimäki / RTOY, 0505164004, pauliina.lindgren@riihimaenmessut.fi